PRIVACY POLICY

    trackmind.io

    Last Updated: January 2025

    This Privacy Policy describes how shopville s.r.o. ("Company," "we," "us," or "our") collects, uses, and shares information about you when you use the trackmind.io website, platform, and services (collectively, the "Service"). By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

    1. Data Controller

    The data controller responsible for your personal data is:

    shopville s.r.o.

    Bělehradská 858/23
    120 00 Praha - Vinohrady
    Czech Republic
    IČO: 10779281
    Email: privacy@trackmind.io

    2. Information We Collect

    2.1 Information You Provide

    We collect information you provide directly to us, including:

    • Account Information: When you create an account, we collect your name, email address, password, and company name.
    • Payment Information: When you subscribe to a paid plan, we collect billing information such as credit card details, billing address, and VAT number. Payment processing is handled by third-party payment processors (e.g., Stripe).
    • Brand Information: Information about your brand, company, products, or services that you provide for monitoring purposes.
    • Communications: Information you provide when you contact us for support, feedback, or other inquiries.

    2.2 Information We Collect Automatically

    When you use the Service, we automatically collect certain information, including:

    • Usage Data: Information about how you interact with the Service, including pages visited, features used, and actions taken.
    • Device Information: Information about the device you use to access the Service, including device type, operating system, browser type, and unique device identifiers.
    • Log Data: Server logs that record your IP address, access times, pages viewed, and referring URLs.
    • Cookies and Similar Technologies: We use cookies, pixels, and similar tracking technologies to collect information about your browsing activities.

    2.3 Information from Third Parties

    We may receive information about you from third parties, including:

    • AI Search Engine Data: Publicly available information from AI Search Engines related to your brand mentions and citations.
    • Analytics Providers: Information from analytics services that help us understand Service usage.

    3. How We Use Your Information

    We use the information we collect for the following purposes:

    • Provide and Maintain the Service: To operate, maintain, and improve the Service, including monitoring your brand across AI Search Engines.
    • Process Transactions: To process payments and manage your subscription.
    • Communicate with You: To send you service-related communications, updates, security alerts, and support messages.
    • Analytics and Insights: To generate analytics, reports, and recommendations about your brand's AI visibility.
    • Personalization: To personalize your experience and provide content and features relevant to you.
    • Security: To detect, prevent, and address fraud, unauthorized access, and other illegal activities.
    • Legal Compliance: To comply with applicable laws, regulations, and legal processes.
    • Marketing: With your consent, to send you promotional communications about our products and services.

    4. Legal Basis for Processing (GDPR)

    If you are located in the European Economic Area (EEA), we process your personal data based on the following legal grounds:

    • Contract Performance: Processing necessary to perform our contract with you (providing the Service).
    • Legitimate Interests: Processing necessary for our legitimate interests, such as improving the Service, preventing fraud, and marketing (where not overridden by your rights).
    • Consent: Processing based on your explicit consent (e.g., marketing communications).
    • Legal Obligation: Processing necessary to comply with legal obligations.

    5. Information Sharing and Disclosure

    We may share your information in the following circumstances:

    5.1 Service Providers

    We share information with third-party service providers who perform services on our behalf, including payment processors (e.g., Stripe), cloud hosting providers, analytics providers, customer support tools, and email service providers.

    5.2 Business Transfers

    If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

    5.3 Legal Requirements

    We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of us, our users, or others.

    5.4 With Your Consent

    We may share your information with third parties when you give us explicit consent to do so.

    6. Data Retention

    We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including:

    • Account Data: Retained for the duration of your account and for a reasonable period thereafter for legal and business purposes.
    • Transaction Data: Retained as required by applicable tax and accounting laws (typically 10 years).
    • Usage Data: Retained in aggregated or anonymized form for analytics purposes.

    You may request deletion of your personal data at any time, subject to legal retention requirements.

    7. Data Security

    We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit (TLS/SSL), encryption of sensitive data at rest, access controls and authentication, regular security assessments, and employee training on data protection.

    However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

    8. Your Rights

    8.1 GDPR Rights (EEA Residents)

    • Access: Request access to your personal data.
    • Rectification: Request correction of inaccurate or incomplete data.
    • Erasure: Request deletion of your personal data ("right to be forgotten").
    • Restriction: Request restriction of processing of your personal data.
    • Data Portability: Request transfer of your data to another service provider.
    • Objection: Object to processing based on legitimate interests or for direct marketing.
    • Withdraw Consent: Withdraw consent at any time where processing is based on consent.

    8.2 Exercising Your Rights

    To exercise any of these rights, please contact us at privacy@trackmind.io. We will respond to your request within 30 days (or as required by applicable law).

    8.3 Complaints

    If you believe we have violated your data protection rights, you have the right to lodge a complaint with your local data protection authority. In the Czech Republic, this is the Office for Personal Data Protection (ÚOOÚ).

    9. International Data Transfers

    Your information may be transferred to and processed in countries other than your country of residence. When we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, transfers to countries with adequate data protection laws, and other legally recognized transfer mechanisms.

    10. Cookies and Tracking Technologies

    10.1 Types of Cookies We Use

    • Essential Cookies: Required for the Service to function properly (e.g., authentication, security).
    • Analytics Cookies: Help us understand how users interact with the Service.
    • Preference Cookies: Remember your settings and preferences.
    • Marketing Cookies: Used to deliver relevant advertisements (with your consent).

    10.2 Managing Cookies

    You can manage your cookie preferences through your browser settings or our cookie consent tool. Note that disabling certain cookies may affect the functionality of the Service.

    11. Third-Party Links

    The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

    12. Children's Privacy

    The Service is not intended for children under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information.

    13. Changes to This Privacy Policy

    We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated Privacy Policy on the Service and updating the "Last Updated" date. Your continued use of the Service after such changes constitutes acceptance of the updated Privacy Policy.

    14. Contact Us

    If you have any questions about this Privacy Policy or our data practices, please contact us at:

    shopville s.r.o.

    Bělehradská 858/23
    120 00 Praha - Vinohrady
    Czech Republic
    IČO: 10779281

    Email: privacy@trackmind.io
    Website: www.trackmind.io

    By using trackmind.io, you acknowledge that you have read and understood this Privacy Policy.